This recent Doubleview sale is proof of something we say often: Preparation isn’t optional. It’s everything. Our complimentary styling and staging approach helped transform the campaign and deliver an exceptional result.

The Property: Not Your ‘Typical’ Market Favourite

On paper, this home wasn’t the obvious crowd-pleaser. It had a few elements that needed careful handling:

– Strata title
– Laneway position
– A floor plan suited to a very specific buyer
– 10 years old and competing with newer builds nearby

The data told us it would likely sit at the lower end of the higher price bracket. In a competitive pocket like Doubleview, that meant we couldn’t just rely on location to carry the campaign.

We needed to create demand.

BEFORE: A Vacant Home with Untapped Potential

The owners had already purchased elsewhere, so when we stepped in, the property was completely vacant. And while vacant homes can feel clean and spacious… they can also feel cold and unforgettable. Buyers don’t just buy walls and windows. They buy a feeling.

The Strategy: Style, Stage and Sell

At The Perth Property Co., our Style, Stage and Sell approach has been part of what we do for over a decade – and it’s included at no extra cost. We don’t see styling as an optional extra. We see it as essential and offer complimentary styling and staging with every one of our listings. Our North Perth warehouse is packed to the brim with everything needed to furnish a home, and we’re constantly refreshing our inventory to keep it current and on-trend.

For this home, we:

– Carefully selected furnishings to compliment the architecture
– Improved the visual flow between rooms
– Reworked the floor plan presentation to show how the idea buyer would actually live there
– Turned an empty shell into a warm, inviting home

Every space was styled with purpose.

Once presentation was elevated, we launched a targeted campaign. Strategic pricing, high-impact marketing and carefully managed buyer momentum created exactly what every seller wants: competition.

AFTER: 7 Offers in 3 Weeks

The result?

– Seven offers
– Strong buyer competition
– Sold in just three weeks
– A final sale price well above initial expectations

What could have been seen a ‘niche’ property became a standout opportunity. Because strategy matters.

Why Presentation Changes Price

A lot of homeowners assume sale price is purely dictated by the market. But that’s only part of the story. Presentation, positioning and buyer psychology play a huge role –  especially in areas filled with polished listings and newer builds.

“List it and hope for the best” isn’t a strategy.

The homes that outperform are thoughtfully prepared, professionally staged, strategically positioned and emotionally engaging. Staging isn’t about cushions. It’s about creating connection. And connection drives competition.

Thinking of Selling?

Whether your home is brand new, strata-titled, architecturally unique or 10+ years old and competing with fresh builds – the right strategy can completely change your outcome.

At The Perth Property Co., we don’t just list homes. We Style, Stage and Sell them.
And smart strategy delivers standout results.