At The Perth Property Co. we know that first impressions matter. Staging a home for sale isn’t just about making it look pretty – it’s about helping buyers see the potential in the property while feeling at home. Here are two recent success stories that showcase the impact of bringing a well-prepared property to market.
6/27 Jugan Street, Mount Hawthorn
This investment property had an interesting backstory – our client originally lived in the apartment but after finding love and moving to the coast to raise a family, decided it was time to sell.
Luckily, not much needed to be done before listing the property. After the tenants moved out, the owners made a few touch-ups and had the home professionally cleaned. With a solid sales history in the area (having previously sold several units around the corner for a developer) we advised our client to wait until the property was vacant before selling – a decision that paid off.
The home sold within just two weeks, settled quickly and the buyer, who had been commuting from Mandurah to Perth for work, was thrilled to finally find her home in the city. The entire transaction was smooth, and it was a pleasure to work with such a lovely buyer and seller.
This home was also an investment property, but the situation was very different – it had belonged to our client’s mother, who had sadly passed away. With six siblings involved in the sale, it was essential to provide clear guidance throughout the process.
Since none of the sellers had been to the property in some time, they conducted a full building and pest inspection upfront, along with an asbestos report. This allowed us to be transparent about the property’s condition and note any necessary disclosures in the contract.
Challenges included old beige paint, old paint splotches on the floors, and the discovery that the home had some asbestos and a structural defect. But with some teamwork (a massive garden clean-up and a deep clean internally) we brought out the home’s true potential. Our marketing strategy resonated with buyers looking to enter North Perth at an affordable price with a view to adding their own personal touches through renovation.
The result? The home sold within two weeks, exceeding our price expectations. The buyers were just as wonderful as the sellers, making it a memorable sale for everyone involved. Plus, we had fun styling the space with bright, bold Fenton & Fenton pieces!
Why staging works
Both of these sales highlight the importance of preparation when listing a home. Whether it’s a simple clean-up or strategic staging, presenting a property in its best light helps attract buyers quickly and achieve top dollar.
If you’re considering selling and need advice on how to maximise your property’s appeal, get in touch with us today. We’d love to help you achieve the best possible result.