Why stage your home for sale? / by Daniel Broad

What is home staging? 

It’s exactly what the term suggests; it’s dressing a home and presenting it in the best possible light for sale. To do this we make use of our own inventory of furniture, accessories, cushions, linens and plants and we also suggest areas that can be improved by the property owner (i.e. repairs/upgrades/painting to indoor/outdoor areas) to compliment our efforts. Minimalism is often the key to creating space, so we work with the owners to de-clutter and then we add our touch. We ensure the rooms look spacious and functional and that the property has a balanced flow and is presented at “display home” standard. 

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How does it help in the process of selling?

Professional staging allows for a buyer to instantly connect with a property and see themselves living within the space. You know that feeling when you walk into a house and feel at home? That’s what we aim to achieve – and styling and staging creates that emotional connection. But, it’s much more than just simply dressing a house for a sale. It’s about perfecting the art of creating moods; not everyone can see a home’s full potential when it’s vacant or empty so staging helps buyers visualise the potential of the space as soon as they walk through the front door. 

What is the process? Do owners buy new furniture?

The Perth Property Co. offers an ‘all inclusive’ complimentary styling and staging service for our clients, whose homes we market for sale. There is no charge for any styling time and no hire charges for any of our home staging inventory. 

Dan & Nadija
The Perth Property Co.